Hair loss is not just a cosmetic inconvenience – it is a serious medical and social issue that affects millions worldwide. For patients, alopecia often leads to emotional distress, social withdrawal, and even financial burden. Recognizing this, AesMed launched the Hair Care Day Campaign, which has grown into a meaningful global initiative
The Beginning: AesMed’s Commitment Since 2019
The story of Hair Care Day began in 2020, when AesMed donated wigs to children suffering from alopecia areata during the COVID-19 pandemic. This heartfelt act became the foundation of the very first Hair Care Day on November 11, symbolizing the hope to fill what is missing – just as one missing hair can eventually regrow into a full strand.
Since then, AesMed has organized Hair Care Day every year as a non-profit campaign, dedicated to showing empathy, raising awareness, and supporting patients with alopecia.
Purpose of the Campaign
Hair Care Day is more than a symbolic event. It is a reminder to:
• Show genuine empathy to those suffering from hair loss.
• Share medical knowledge and treatment advances.
• Work together – hospitals, doctors, companies, governments, and patient groups – for the benefit of patients.
From October 11 to November 11, the month-long campaign engages clinics, research institutes, and medical professionals across Korea and beyond. Each participant contributes in unique ways – clinics may offer treatment discounts, companies may invest in awareness programs, doctors may advance research, and patient groups may advocate for patient rights.
Growth into a Global Movement
Over time, Hair Care Day has expanded its scale:
• 2020: Campaign began with wig donations.
• 2024: The initiative grew with larger investments, video productions, and global KOL participation.|
• 2025: Hospitals, overseas partners, and patient communities from Japan, China, Türkiye, Malaysia, Azerbaijan, and beyond are joining to make Hair Care Day a truly global campaign.
• 2026: The vision is to showcase Hair Care Day on the stage of the World Congress for Hair Research in Seoul, uniting the world under one cause.
Mission and Vision
The mission of Hair Care Day is simple yet powerful:
To recognize hair loss as a serious medical and social issue, and to unite global efforts in improving the lives of patients.
The vision is to transform Hair Care Day into a global platform that:
• Connects the medical community, industry, and patient organizations.
• Encourages research, collaboration, and sharing of treatment methods.
• Inspires empathy and action – not just in words, but through real initiatives.
As our CEO expressed:
“Commemorating a day must never become commercial. It should be symbolic, uniting scattered efforts into one meaningful cause. One day, I hope to see a global web seminar on November 11 where the entire alopecia community participates together.”
Join Us
Hair loss is not a distant problem – it may be affecting someone close to you, or even yourself. By working together, sharing stories, and supporting patients, we can break down barriers and bring real solutions.
Hair Care Day is not just about awareness; it’s about action, empathy, and a vision of a healthier future.
Hair Care Day Campaign Period: October 11 – November 11 every year
Hair Care Day: November 11
Learn more: www.aesmed.co.kr
